In the world of hair styling, Jessica McCoy of @hairdolljess is making waves with her newest service offering: permanent jewelry! We caught up with the stylist to learn more about her inspiration for offering the service, the process, and the impact it's had on her business.
When asked what inspired her to start offering permanent jewelry as a service in her salon, Jessica shared, "I saw and heard of the success on the coasts, and I knew I wanted to jump on it before everyone else started offering it."
One of the biggest draws (and benifits) for stylists to offer permanent jewelry is the earning potential. When asked about how much she charges for the service, Jessica said, "The sky is the limit on how much you can earn doing permanent jewelry. Right now I’m doing them in my salon while someone is processing. I do not double book usually, so I just get my kit set up and they can get their jewelry put on. It takes five minutes. It’s really quick and easy money. I charge $50+ for gold filled or stainless steel and $100+ for 14k gold or sterling silver."
The process of applying permanent jewelry is simple, as Jessica explained, "Permanent jewelry is jewelry you can’t clasp on and off. Instead of a chain with a clasp, the welder simply welds, or solders, the metals ends together in a quick and easy process." The process takes about 15 minutes, and the jewelry can last as long as the client wants.
To make it easier for other hairstylists to start offering this service, Jessica created her own kit called "Dolled Up."
She explained, "What inspired me was when I started getting interested in permanent jewelry and I started doing the research and all I could find were things that were thousands of dollars for these kits. And since I do have a soldering or welding background, I was like I already know how to do these things so there has to be a way to get the kit lower than $3000. So through trial and error, I created the Dolled Up kit that is a fraction of the price than these other companies, and I want to be able to help other people succeed, and have a hustle." The kit includes everything a person needs to get started, and it's $600 plus free shipping (U.S. only right now)
Offering permanent jewelry has had a significant impact on Jessica's business. She shared, "It has increased my profit margin by 20% and that’s just after one month of doing the service. So it’s made a good impact on my business."
For other hairstylists and cosmetologists who are considering offering this service, Jessica had this advice, "My advice to other stylists is that is your considering doing it, do it now and become the go-to person in your area now before this blows up more. Get ahead of the game. In my kit, I offer social media growth tips and suggestions that I used to grow my online presence and get people booked."
Overall, Jessica's offering of permanent jewelry has been a game changer for her business. Not only has it increased her profit margin, but it also allows her to offer a unique service to her clients that sets her apart from other stylists. And with her "Dolled Up" kit, she is making it easy for other stylists to start offering this service as well, providing them with an opportunity to increase their own revenue.
So, if you're a hairstylist or cosmetologist looking to increase your revenue, consider offering permanent jewelry as a service. And if you're just starting out, be sure to check out Jessica's "Dolled Up" kit for all the tools and resources you need to get started. Find her kit here. You can find her on Instagram @hairdolljess, where she shares tips and advice on how to make the most out of offering this service!